PDF Drive investigated dozens of problems and listed the biggest global. Marketing Research. The material in this eBook also appears in the print version of. Marketing Research: An Applied Orientation by Naresh K Malhotra Marketing Research: An Applied Orientation Naresh K Malhotra ebook Language: English Page: 683 Format: djvu ISBN:, 430 Publisher: Prentice Hall Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions.
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